Consumer Electronics
Strategic design for one of the worlds most respected brands. We created a distinctive product design language which would translate across a range of domestic electronics.
The personal video recorder shown has a sculpted underside in order to create a more tactile touchpoint when subscribing users first extract the product from the shipping box.
The product aims to humanise the technological intelligence yet communicate this in a way that reflects the Virgin brand. We did this by utilising a small Oled display in order to speak clearly and directly to the user, allowing this to be delivered with a cheeky ‘Virgin wink’.